Playground

Meta

creative and design direction
brand strategy

Playground is a library of imaginary brands used to experiment, prototype, and showcase our products across Meta's family of apps. These assets are used internally by multiple teams across Meta.

I saw the opportunity to build a company-wide tool and proactively took on the challenge, partnering closely with XFN partners and vertical leads to build each brand’s business and creative strategy.

See below for some of my favorite Playground brands and where Playground has shown up in the wild.

Creative and Art Direction: Marta Llop
Production Lead: LuarieAnn Barden