"Daddy, Why Is That Mouse Sleeping?"
D-Con, Reckitt
Art direction
Lead the art direction for D-Con (a Reckitt owned company) children’s book. The book was used on the brand’s website and shared throughout the trade & sales marketing team.
Most rodent control products – like snap or glue traps – kill mice. But they leave you with a new issue once the mouse is dead: you have to look at a dead mouse. And this is an even bigger issue if you have children. Who wants to explain death to a kid?
We created a children’s book that parents who don’t choose the D-Con No View, No Touch Mouse Trap might have to read to their kids. We showed the downside of using a traditional trap and introduced them to our product.
Art Direction: Marta Llop
Agency: Havas
Graphics: Bomboland
Spot the pieces of the D-Con packaging that were used to create the story
