Marta Llop
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GA-Y Manholes

GA-Y Manholes

Client: K-Y

Graphic Design

By Marta Llop

 
 

GA-Y Manholes


Client: K-Y

Graphic Design


After 100 years in the lube business, K-Y finally came out with a silicone lube that serviced the gay male community: K-Y True Feel. And to celebrate such a momentous moment, we wanted to launch during NYC Pride Week in a way that would be noticed. So we rebranded K-Y, turning it to GA-Y.

We created a float and a bunch of other really cool things too, like these manholes. They were placed all throughout the Village.

 
 
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