Cornetto Movie Kiss
Art Direction, Visual Design
Epic kisses took over Madrid in this street action for Cornetto ice cream.
The “Cornetto Movie Kiss” event invited couples go on set, in the middle of Madrid´s busiest plaza, to star in their very own Hollywood style kiss. The scene was shot with a rotating HD camera and edited in real time with opening and closing credits, and of course, an original soundtrack. The scene was sent to participants via email and uploaded in real time to the @CornettoMovieKiss Instagram account, tagging the stars so they could share their moment, in the moment.
Cornetto, is a brand that primarily connects with adolescents through the spirit of innocent love and empowers people to break the ice when it comes to attraction. Cornetto Movie Kiss showed that anyone can have a teen-dream movie-style kiss, you just have to have the courage.
The Cornetto Movie Kiss action will travel to more destinations throughout the year starting with Barcelona next month. Cornetto, a Unilever Brand since 1979, is present in 36 countries and known all over the world for being the packaged ice cream cone that stands for the start of summer and innocent teen love.